For example, freelancers and small business owners can promote their services on various job subreddits.Īside from this, brand representatives and professionals can also host AMA’s or Ask Me Anything posts, wherein users can ask burning questions about their work, company, or services anonymously. While blatant self-promotion can be off-putting for many Redditors, there are plenty of subreddits dedicated to these practices. Then, you can link out to your business website or social media pages to drive traffic back to your owned channels. With this, you can create more casual approaches to mentioning your brand name and services.įor example, you can respond to posts which are seeking more information about your business in a way that is based from personal experiences of your users. Content Marketingīecause Redditors are resistant to self-promotion, some of the most effective ways to reach its users is through content marketing. Here are some types of marketing you can do on Reddit today. 3 Types of Marketing You Can Do on RedditĪlthough there are many unique challenges to Reddit digital marketing, it’s not impossible. With this, Reddit doesn’t always have the same immediate access to information such as the appearance, education level, or other information which can be relevant to targeting customers. Unlike other social media platforms, Reddit also does not require real names, photos, and so on. A high karma often indicates a profile’s trustworthiness. In combination, the voting system helps calculate user karma, which indicates how other users perceive the overall value added by your posts and comments. This can make marketing on Reddit a challenge because ideally, having your submission up to the front page or subreddit is the goal. While this means that the most popular submissions will be at the top of the page, less popular submissions will be further down. On Reddit, there are two types of votes: upvotes and downvotes, which indicate real-time responses from actual users. One of the most significant differences between Reddit and other social media platforms is that submissions are ranked by votes. Similar to other social media platforms in that it has its own community and culture, there are some key differences that make Reddit marketing a unique challenge. We will cover topics such as what makes Reddit different, the different types of marketing on Reddit, how to post content that resonates with customers and using the appropriate tools to measure your success. In this article, we will discuss how to get more traffic and engagement from Reddit. With over 330 million monthly active users, Reddit digital marketing opens numerous opportunities for marketers and professionals looking to engage customers. Known as the “front page of the internet”, Reddit is a social news aggregation website that allows users to submit and vote on content. While Reddit is a social media platform that is often overlooked by businesses, it is a promising channel to reach audiences, especially niche communities.
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